The 10 Benefits of Selling Your Course on a Marketplace

Introduction: Selling your course on a marketplace can be a great way to get started making easy sales.

Selling your course on a marketplace can be a great way to make money. There are many benefits to selling your course on one, including increased traffic to your website, more students who enroll in the course, and more money in your pocket. By selling your course on a marketplace, you can reach a wider audience and generate more interest in your content.

Here are the top 10 benefits of doing so

Benefit 1: Ease of Entry

Marketplaces make it easy to get started. You don’t need any special software or a website. You can create a marketplace account and start selling your course right away! Marketplaces also make it easy to find buyers and manage your sales. They take care of the tracking and analytics so you can focus on creating your course. This means that you don’t have to worry about how your course is doing, and you can get feedback from students quickly. They are used to having thousands of students take their courses and used this feedback to make the platform optimal. The best ones listen to what their users want and make changes accordingly. 

Benefit 2: Having More Control Over Your Course

When you sell your course on a marketplace, you gain more control over the process than when selling through other channels. For example, you can set your own price and terms of sale, and you can choose which buyers to allow into your course. Additionally, selling through a marketplace allows you to reach a wider audience than when selling through other channels. Marketplaces still allow for you to create your own communities, message students individually or as a class.  Some will allow you to cross-sell your courses or package them up as bundles. 

Benefit 3: Marketplaces Have a Certain Format

Many students feel comfortable with a specific format when taking courses. This can help them to focus and avoid distractions. You can mimic what the top sellers are doing and use the tutorials to create your curriculum in a way that is proven to work. This is also very important in the sales process. Think of Amazon which is the ultimate marketplace. The layout, the search, the orange button, and the ease of checkout all help with conversions. People trust it and are more prone to buy. Using your own sales funnel and checkout process will be unique but that also means raising red flags for the buyers and having fewer of them complete the checkout process. 

Benefit 4: No need to do SEO

When you start your own website and want organic traffic it takes years of content creation and link building to start getting results. A marketplace takes care of this for you and doing small adjustments to your course title, course description, and images make ranking for your key terms with Google much easier. It would be very hard to get as many pages indexed, low bounce rate, and time-on-site anywhere near the levels of what a marketplace can achieve. This is also what search engines value. 

Selling your course on a marketplace can give you a lot of benefits. For example, by selling your course on a marketplace, you can gain trust from search engines. These sites have a lot of authority and make seo for online courses a part of their strategy. This can help you rank higher in search engine results pages (SERPs), which can lead to more customers. Additionally, selling your course on a marketplace can also help you build an audience of potential students. By building an audience of potential students, you can increase the chances that they will buy your course after learning about it.

Benefit 5: Ability to Fill the Market Gaps

When someone is really interested in a topic they will often purchase multiple courses in that same space. They might want to hear the information from multiple instructors, look at the same information from different angles or simply move up skill levels. You can easily browse through the offers in the marketplace and see what is doing well and what is missing. Based on that information you can then create a course that will be very likely sought out after as well. 

Benefit 6: Promotions Take Care Off

Course creators often need helpers to fill their content and promotions calendars. Marketplaces take care of promotions for you. For example, marketplaces will handle the promotion and sale of your course for you, including creating a listing, managing comments, and ratings, and sending out email newsletters. This means that you can focus on creating high-quality content for your students instead of spending time on promotional activities.

They are more likely to have tested ads, email scripts, and proven methods to get the most out of each holiday.

Benefit 7: Already Come With Affiliates

One of the top revenue streams for course creators comes from partnering with affiliate sellers. Affiliate sellers are individuals or businesses who sell products and services based on the recommendations of other people or businesses. When you sell your course through a marketplace, you can earn a commission on sales made by your affiliates. This is an easy way to earn money from your course without having to create any content yourself.

Marketplaces already have their own departments to make these relationships and you get their benefits by hosting your courses with them. 

Benefit 8:  Large Support Communities

The best online course marketplaces often have a vested interest in keeping their instructors happy. To do this, they provide a lot of free help and access to large instructor online communities where everyone is encouraged to motivate and help each other succeed.

Benefit 9: Large Student Base

An online course marketplace has a course recommendation engine that attracts hundreds of thousands, if not millions, of potential buyers into a single pool. This pool is then used to show your course to thousands of highly targeted buyers who are searching for the topic on that marketplace. It would be impossible for a regular course creator to ever gain such an audience even with a large budget. There is also a huge trust factor when users are offered the ability to browse courses and read reviews from other students. 

Benefit 10: Lead Magnet Distribution

For many businesses, going into a course business does not make sense. However, educating their customers about what they do and getting them into the front end of their sales funnel does. Think of it as creating awareness. 

To increase your brand’s visibility and reach, offer high-quality training that is valuable to learners. This will leave them with a positive opinion of your company and may lead them to seek out your services or products in the future. Courses can also be shared, increasing the word-of-mouth impact of your branding efforts. 

One of the best ways to get customers is to show them exactly what you do. Those people will watch this information, decide that they do not want to do it themselves, and reach out for your service. 


There are a few things to consider when selling your course on a marketplace. First, it is important to understand who is searching for the topic in that marketplace. This will help you decide which platforms to use to sell your course. Another factor to consider when selling your course through a marketplace is the price point. You might be able to charge more on your own but will also have to do all of your own marketing. If you do go this right there are companies who will show you how to market your online course or do it all for you. 

The benefit of marketplaces is that it takes care of this part for you. If you’re a newer creator and do not have marketing experience, a big budget or have a course marketing expert on your team then starting with a marketplace is the best way to do it. 

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