Quick Guide on Effective Steps To Build Online Courses Successfully
Lots of online courses pop up on the Internet almost every day. Obviously, the e-learning industry is growing stronger for both teachers and students. Today, the virtual space offers so many resources to make online courses that it almost seems overwhelming.
Have you been thinking about building a course online? Then start off by focusing on such factors like your niche, training goals, and effective marketing strategy. Research the client’s needs and hopes determine how much time/effort to invest in this process. Gather data. The more info you collect prior to building a course, the clearer the picture you’ll have. This will let you determine how really successful your course is going to be.
We probably won’t make a great discovery by saying that selling online courses is a profitable business today. Plus, getting rewards like money, popularity, outreach is also tempting. No kidding. So, every year even more people get on the exciting path of teaching and coaching online and make some decent money out of it. Indeed, many folks succeeded just fine.
Okay, here the reasons why teaching online is great when it comes down to lead generation:
- Delivers value to leads even before buying;
- Brings more recognition;
- People get a good chance to see your personality. Which adds to building a fan base;
- Turns eLearning into a stepping stone to upsell (if someone bought your training course, odds are he’ll purchase something else from your company).
So, before building your awesome course, pick through this blog post. We listed some important steps here that should help you drive your online course to success. If you follow these steps through, you’ll see that it’s easy!
Step 1. Brainstorm and select a profitable idea
Do some research, look around, talk to others, and evaluate the current demand for knowledge. Make sure you choose a subject that is either in demand or at least rates high in popularity amongst learners. Once the profitable topic was identified, move ahead fearlessly – start building an e-learning course that will become successful in online promotions.
Tips to make searching for a profitable topic idea a little easier:
- Dive into your audience in order to find people who would want to work with you on a 1-on-1 basis.
- Offer coaching sessions.
- Collect all the data available to you. For example, document important/particular aspects derived from interactions you’ve had with clients, their breakthroughs, objections, etc.
- Recognize certain areas where your knowledge was most helpful to others.
Now, put your notes together, start arranging and packaging them into an e-learning course. Already in the process of building a course? Remember – sell the transformation and not just plain information! Picture all these students in your mind who will be taking your course. Think about the main objectives.
Ask yourself – “What skills do they really need?” Figure out the best answer. Keep it in mind every step of the way because the primary goal is to build an efficient learning experience. Don’t try to just sell it to your target audience as soon as possible. Instead, prove that your knowledge is worth every penny they’re going to spend on your course.
Step 2. Choose a selling name
Surprisingly enough, picking the right name for a course can be quite a difficult and time-consuming process. Definitely, the task can be challenging to come up with something simple but yet catchy.
So, stay focused on two important factors – simplicity and expertise. The name should not be overwhelming but must demonstrate the author’s competency. For example, you’re a highly-skilled programmer who decided to share his knowledge with others. But what exactly does your course’s name sound like?
Keeping the primary focus on what the course is going to be about, including keywords in the title is a smart move.
Step 3. Focus on the fan group
Build the content specifically for them by making the right content selection. For that reason, spend some time evaluating your audience’s requirements for the level of expertise. Not necessarily your content should be plain and simple.
Basically, you’ll need to make sure that the learners won’t have a hard time trying to understand it and figure everything out.
Step 4. Keep content crisp and provide the learner with lots of up-to-date info
Share your own knowledge which you’ve gained over the years doing your job. Spice it up with unique hints and tricks that can’t be found anywhere else! Include examples and case studies. Make sure they aren’t too long and won’t make learners lose interest. Add catchy pics, infographics, provide web links to different web resources relevant to the subject you teach. All these aspects make online courses more appealing and fun to deal with.
What makes the content of the course really great is a wide variety of resources and providing learners with helpful books, tutorials, articles, podcasts, interviews, infographics, presentations, slides, fun quizzes, etc. So, think of questions, exercises, quotes, and any other additional content that can be added in order to enhance the learning experience.
However, don’t focus too much on including as much information as possible. Instead, focus on packaging the most impactful information. This information can be based on the actual results of learners’ research. As a bonus, take all those objections you’ve been recording and overcome them ahead of time prior to the start of marketing of your online course.
The amount of time it will take you to build your e-Learning course depends on the total amount of content you’ve collected so far. For example, let’s say you’re an author with a couple of books under your belt, then use the core content from your books. But, in most cases, online instructors create their content from scratch. And this is common.
Step 5. Plan your teaching goals
Planning is another very strategic and important step to consider. The best way to do planning or training goals is to line them up according to your learners’ requirements. It doesn’t really matter whether it’s an instructional course or a skill-based training program. Don’t omit the importance of planning in advance and ahead of time.
Building an impactful training program is crucial for expanding a pool of customers and drawing more learners in. Try ProProfs Cloud LMS software. It provides effective and smart tools capable of turning online courses into more engaging, direct, and attractive training.
Step 6. Create a summary, description, and outline
Writing out a summary of the entire training course is always helpful. Also, start making your outline by including an important topic outline and subcategories structured by bullet points. Once you do it this way, you’ll be much better at remembering all the important points you wanted to have listed in a training program. Show learners how they’ll benefit upon completion of the training. Find effective ways that would boost learners’ interest and increase engagement.
Step 7. Spend some time writing out a syllabus
Yes, every training program needs a syllabus. The syllabus is very important regardless of whether you teach courses online or traditional classes. A syllabus is a great tool that helps any educator or online training designer to structure classes effectively. The syllabus helps to gather resources, fix schedules, guidelines, etc. So, don’t overlook it.
Step 8. Don’t omit assessments
Even though learners usually are not big fans of exams or tests, the truth is that there is no way you can omit assessments. Can you really expect much of the course that doesn’t have any assessments? Probably not much. So, occasional fun quizzes and frequent tests let to gauge learner’s progress but also provide students with an effective way to recognize areas that need more attention.
Also, a smart move would be to include a survey for learners to take right after the course. That way you’ll receive helpful feedback from students regarding their learning experiences. Use it for recognizing any problems your course might have. That way you’ll know what kind of improvements it needs. Once you get them done, the course will be all set up for the next groups.
Step 9. Consider different learning styles
e-Learning will let you use different learning styles. And this is one of the main reasons why it became so popular. Virtual space gives a chance to every student to learn at his own pace and in his own convenient style.
Use real-life examples for those who need to see how to use their knowledge, pictures for those who learn by visuals, exercises, and activities for those who easily get bored with reading and need to participate to learn.
Step 10. Include multimedia
What’s beautiful about online learning is that online courses can be far more interesting and engaging than traditional learning. Thanks to the possibility of integrating a wide range of digital multimedia available today. Create graphics for different sections of your e-course like, provide downloadable study materials, course logo, etc.
Double-check whether the technology you use allows students to engage in effective communication with you. And whether they can get a hold of the course material asynchronously from any location. Try VoiceThread to present material, discuss it and ask questions to check for understanding. Have the students use VoiceThread to show a full understanding of the material and for practicing new skills.
Step 11. Evaluate the competitor’s course prices and make a price selection for your online course
Based on your analysis you can decide the course pricing. Also, while deciding the price you need to take care of student enrollment and other things. The higher the price can reduce the enrollment. Consider raising your prices after two weeks to encourage early sign-ups.
Step 12. Find effective marketing solutions
Choose an e-learning platform for selling online courses or join Facebook groups. One way that already proved itself effective is to research online course marketplaces. Depending on a chosen eLearning platform, marketing becomes a lot easier through their website since they do all the promotions for you. This allows students to find your course easily.
Collect positive reviews regarding your online courses and training programs. Keep them interactive. Also, have an email list created from the first day of your operations. This list could be used to build a dedicated community of users who will grow your brand forward.
Consider an eLearning platform offering not only a landing page but a mobile app too. Mobile content is a perfect idea as students can listen to you on the go or watch your video lectures everywhere.
In the year 2021, you can invest your valuable time in the development of the online courses that you can sell on eLearning platforms. And you can sell as many courses as you want. If you’re just starting out with your business of selling courses online, then you should be focusing on communities wherein your potential buyers are. Keep an eye on those folks who are in search of online courses on the same subject you offer.
Sign up on platforms like Udemy, Coursera, Grinfer and start promoting your online courses (or promote courses built by other people through affiliate links). Don’t be afraid to show your unique content and get helpful feedback from the marketing teams.
Create courses that would add value to anybody who learns from them. Make sure you have unique content because that way you will be marketing your product as something that is worth buying. This is a good catch for your potential buyer before they come on board.
Read more good articles regarding building and marketing online courses in Grinfer’s blog. Never stop looking for newer ways to send your message across to your audience!