3 Best Sales Funnel Software Tools That Can Boost Sales
Do you need an effective solution to fuel your business? Try funnel business software tools and get these wheels rolling. Sales funnel tools can really go a long way in increasing sales.
Once you choose to use sales funnel software, you’ll modify, edit, and build pages easily. No stress and no hassle. Great for beginners!
Look at the reasons why to consider sales funnel software:
- Great usability
- Mighty integration
- Free templates (can be unlimited)
- Drag‘n’Drop capability
- Customer support service 24/7
- An instant training/tutorials
In this blog post, we’ll tell you more about the sales funnel capabilities and what funnel business software tools are the best to use.
So, what does it mean “sales funnel”?
In basic terms, a sales funnel is a marketing cycle whereby a business draws more potential customers or “leads” from cold (those who are not even aware) to warm (aware of you/interested) and hot (sales/revenues).
Sales funnels are basically a consumer’s shopping journeys. This is the process that accompanies customers from their first contact with a company or solution offered by it. If you understand what a sales funnel is, it becomes easier to comprehend every advantage of this strategy.
The sales funnel starts by prospecting and continues until the deal is closed and the sale is completed. At each stage, there is a particular strategy to guide you to the desired outcome. But the tricky part to any sales funnel is that sales funnels are not as linear as they seem, nor predictable.
Any sales funnel usually consists of four levels:
- General public/visitors – includes everybody who is a part of your target audience, or who may be interested in the company and what it offers.
- Leads – qualified contacts or people who have expressed a problem and identified your business as an effective solution that will provide a desirable outcome.
- Opportunities – qualified leads or received proposals that are in the advanced stage of the completion of a sale.
- Customers – a representation of an assured closed deal that makes a sales funnel cycle completed.
In fact, there can be authors, who add a fifth component to the sales funnel cycle. However, they are mostly relevant to after-sales. Since after-sales refer to customers’ satisfaction and shopping experience evaluation. An important step here is paying attention to all aspects of the shopping experience. Positive responses always contribute to a long-term relationship and allow you to work fruitfully with those who are willing to negotiate.
What is a basic structure of a sales funnel?
Funnel’s top area. This is one of the most extensive areas of a funnel. This area puts an emphasis on the general public and leads too. Or it gathers people who had some contacts with the company. Initially, people in this category do not yet recognize their need or problem. In plain language, there is neither demand nor interest coming from them.
Therefore, the mission is in making them interested. So, generate a lead as soon as the discovery occurs. And then go from there while facing the challenge of nurturing all those potential customers and directing them right towards the middle of the funnel you’ve set up.
Funnel’s middle area. You’re at the opportunity phase here where the potential customer approaches a negotiation and is about to be converted into a buyer. Also, this area can contain all those, who are seeking a solution within your company. But can’t quite make up a mind and make a final decision. So, take an action and lead them to the final conversion!
Funnel’s bottom area. So, you’ve toiled to draw those customers in all the way to the final stage of the funnel. But always remember – despite all efforts that you had invested in the process, this should be only their decision. You only need to help them make a decision about why they would want to choose your company. How? Be good at presenting your business as the best alternative to demand or problem that the customer has. But still, regardless of whether your customers are interested or not, your goal is to retain their attention.
After they’ve got hooked, convert them into customers (this means to make them buy). Of course, the challenge here is to meet the customer’s needs effectively and provide a satisfying experience at every level of the shopping journey. That’s why a well set up funnel scheme allows optimizing this approach effectively. You will be able to reduce the sales cycle by starting with prospecting clients and continuing all the way through until the cycle is closed.
Understanding each phase means being able to take the consumer to the next level. In fact, decisive for the desirable outcomes. An important reminder – don’t expect any magic. “No magic” means that within a normal sales cycle you’ll end up with not more than 3% of leads who were converted into real customers. Don’t be upset, this is considered as a pretty well-structured sales funnel, indeed.
Some effective ways used for building sales funnel
Three steps that help to refine the effectiveness of the strategy you use:
Map purchase journey. You need to start here by defining your target audience. Have you taken any steps? If not yet, then define your ideal customer’s profile including their habits, interests, and needs. Get to know them whether through observation, market research, or by mailing out questionnaires. This will provide some valuable information regarding their preferences and should support the process of mapping their possible purchase journeys.
Define steps necessary for any sales process. Keep in mind 4 aspects of this process – visitors, leads, opportunities, and buyers/customers. Think about the best ways to arrange them in your funnel. But since any sales funnel can suddenly lack continuous progress, don’t let your customers fade away along the journey. Collect data of what consumers are up to just to be aware of what to expect.
Optimize and scale. Is your sales funnel all set up? Great! Now, turn it into a scalable model by focusing on the productivity/efficiency of this model. Reduce your sales cycle and increase the conversion rate. This may involve reviewing or adjusting actions like retraining the teams or trying a new marketing strategy. Since a sales funnel is not a cast model, it heavily relies upon improvements.
3 Best sales funnel software used for boosting sales
If all the stuff we’ve talked about above seems rather tricky, no worries – it’s not as complicated as you might think. Depending on what your objective is, find the right software for building sales funnels, set it up, and go for it. It’s easy!
As for e-commerce, everything goes even easier here since it will let you do sales funnels almost on autopilot. You will be able to track customers’ interactions that take place on your website and keep track of every touchpoint that they reach. In other words, nothing gets past you and you won’t leave anything up to chance either.
What makes this engine run? The right software, of course. Obviously, watch out for relevant software integrations that will ease funnel building tasks. The good news is that there is no need to pay extra for software or log out of your application.
Once you get a hang of it, you’ll see how much freedom and flexibility you’ll get while using sales funnel software, especially with “drag-and-drop” style editors which will let you add, delete, or arrange any elements on the web page quickly.
Below we listed 3 sales funnel software tools that work pretty well for business entrepreneurs and marketing specialists.
#1. ClickFunnels is widely used by sales funnel creators who call this software “A Swiss knife for marketers”. It is capable of anything you can possibly think of in terms of digital marketing and building an empire of business on the Internet.
Best features of ClickFunnels:
- Landing page setup that captures leads, embed sales videos, create “call-to-action” bullets, etc.
- Allows to customize email marketing and employ triggered email communications. However, bear in mind occasional reports coming from users regarding issues with emails that would end up in the “spam” folder.
- Lets to accept payments by integrating service payment options.
- Allows A/B testing and full optimization of funnels.
- A wide range of design layouts. They may not be quite as slick as Lead Pages. But, hey, the conversion rate is all that matters. Right?
- Webinars! Let you create your own webinars and calls to action vids.
- No worry about hosting.
- No programming/design experience is needed to get everything done.
- Provides instant assistance whenever you get stuck on something.
Besides, you can easily modify your site if you need to change something without waiting those long hours trying to get a hold of a programmer or web designer.
#2. BuilderAll is a complete and all in one digital online marketing platform. This software provides all premium tools like click funnel. Also, it delivers lots of useful features that help to build effective sales funnels with very low-cost affordable packages. BuilderAll is everything you need for digital marketing in one platform. You can basically get a bunch of useful tools for a decently priced monthly fee.
Some of the useful features it provides for the $9.99 sign up plan:
- Already made sales funnels
- Drag‘n’Drop builder
- App builder
- Landing pages
- Training vids
- Live weekly vids
- Click map
- Social proof tool
As you can see, it’s totally worth it. However, with being an excellent tool, BuilderAll has also some limitations:
- Won’t let you import a mailing list;
- Builders aren’t as fluid;
- Can be kind of hard to handle for a newbie;
But once you get used to the tool, it works incredibly well for any marketing campaigns that you’re after.
#3. Thrive Themes is a pick and mix digital platform for creating sales funnels you basically own at the end and they are yours to keep forever. Another awesome feature about Thrive Themes is that it will let you switch to another platform and bring your own funnels with ya! Also, you’ll be able to use extensions and apply all of them to your own website which you’ve owned entirely (not some third party).
Also, Thrive Themes can work in conjunction with other landing page builders or as a stand-alone service. You have options of 10 different plugins you can use. You do not need any coding skills to get started and create sales pages for your business. Also Thrives Themes has 327 gorgeously designed conversion-focused landing page templates all ready for you to use for your business.
Cons: Despite all the awesome features Thrive Themes does provide, remember that you’ll need to pay a domain provider like Bluehost to host your Thrive Themes landing pages.
After all, it doesn’t really matter what the size of your company is. And not even the area of operation. What really matters is how you approach and structure your sales funnel along the way. Keep your lead “awareness” level up, pay attention to traffic sources, your end objective, budget, and other factors. So, keep the total focus on the customer at all stages, offer useful content, awaken the need for consumption, and, when the sense of urgency hits – finish off with a landing page to confirm the achievement.
Remember, optimizing the sales funnel takes time and energy. Don’t expect to get quick results and be patient. Instead, focus on the results that you already have. Use negative outcomes as a chance for making improvements. Find a sales funnel software and put it into practice!