5 Creative Marketing Ideas to Boost Your Business in 2020
Efficient marketing campaigns and marketing ideas mean a lot for high performance of your business. To advertise your business and promote marketing strategies you need to get your word out and be sure that it’s been heard. Creative marketing strategies have proven themselves more efficient when they are not just promoting a brand but doing something beyond that, especially when it comes down to small business marketing.
How to find the most effective ways to advertise your business successfully?
If you want to succeed taking into account harsh circumstances of current realities, you need to bust through the brick wall of outdated approaches. Think about finding new creative ways in marketing strategies. Having the right focus on marketing tactics and accumulating fresh advertising ideas is your halfway to success.
If you are wondering about how to market your business better, how to advertise your business for free, and how to promote your business more effectively, read these 5 creative marketing tips and make a note of it.
Table of Contents
- 5 Creative Marketing Ideas to Boost Your Business in 2020
- Tip #1. How to promote your business with social media marketing
- Tip # 2. How to market a small business by going trendy with Guerrilla marketing ideas
- Tip #3. How to market your business online with YouTube and no budget
- Tip #4. How to market a new business by drawing interest with online contests
- Tip #5. How to market business by boosting credibility with webinars
Tip #1. How to promote your business with social media marketing
How to advertise your business at a low cost?
If you need a good promotion with your marketing initiative, social media can kick your strategy back on track. By sharing content online on social media platforms, traffic for your website will be generated more efficiently. This attracts potential customers and significantly increases sales.
Looking for more information on how to market your business and how to promote social media marketing strategies? Take the course “Social Media Marketing for Startups” by Skillay Academy, digital marketing and communication company. This course is also very useful for new entrepreneurs and students who just started exploring marketing learning different marketing methods and advertisement ideas.
You’ll get plenty of hands-on experience with business promotion techniques and find out what are some good marketing ideas today. You’ll learn online at your own pace, so there is no rush with anything. Going through course videos, engaging in practical exercises, working with worksheet templates, checklists, and so on, will get all your ducks in a row. Later use this up-to-date information to get a kick off with your project. Here are just a few major points you’ll benefit from once you complete this online course:
- Get a grasp of using social media for online marketing;
- Learn about the benefits of using social media platforms for your marketing efforts (Pinterest, Facebook, Twitter, YouTube, etc.);
- Identify which social media platform is the best for you for brand promotion;
- Collects pros and cons of setting up social media marketing campaigns and learn how to profit from them;
- Get useful tips on your future marketing plan.
An instructor doesn’t require any particular technical skills for taking this course. The only demand is – you need to be open-minded and risk-taking.
Tip # 2. How to market a small business by going trendy with Guerrilla marketing ideas
How to get your business out there with cheap advertising?
Do it with Guerrilla marketing, since it has become trendier than ever before. It swarms with new innovative ways, approaches, and promotion ideas. Guerrilla marketing has already proved itself to be one of the best ways to advertise your business and more effective compared to traditional marketing efforts. The main advantage of guerilla marketing – you won’t have to invest tons of money to succeed and leave lots of room for creativity.
Few main points why guerilla marketing is effective for promotion of businesses:
- You can promote businesses on a tight budget (saving money);
- Let your imagination flow with creative marketing concepts (creativity);
- Creative marketing ideas, creative advertising ideas, and event promotion ideas make people talk (word-of-mouth recognition);
- Business promotion builds publicity (snowball effect).
Here are just some out of endless creative advertising ideas you can do with guerrilla marketing:
- Business promotion ideas with custom made stickers (remember famous “exit man” signs made by Axe?);
- Marketing for small businesses with custom made wraps to pool cues in bars (adorable marketing strategy by Guinness company);
- Design promotion and marketing services promoted with unusual merchandise (for example, coffin-shaped sun tanning towels with warning signs for sun-soakers);
- Unique marketing ideas with clever contextual print ads (like shape-changing ads for Weight Watchers);
- Creative and surprising stickers (remember those stickers on the elevator’s floor for Swiss Skydive experience?);
- Local marketing ideas with crosswalks on city streets (often used by guerilla marketers for placing ads);
- Promote business with eye-catching custom design for city transportation;
- Ingenious and sneaky guerilla marketing campaigns (like this sneaky campaign that was created in Germany with free city maps to raise awareness about Alzheimer disease).
If you feel excited about cheap marketing ideas generated by guerilla marketing and low cost business promotions, get even more ideas from Grinfer. You’ll find plenty of online courses in art and designs that can boost your artistic talents and help you to become creative with small business ideas. We assure that you’ll acquire new skills for better promotion of your advertising and marketing.
Grinfer offers to meet Michelle Tabares, who is a pro in graphic design, arts, and creative writing. She is a Florida-based artist, cartoonist, and illustrator. One of her popular courses on Grinfer is “Drawing on Location: Let’s Draw at a Cafe!”.
During this course you will be taught how to draw in various locations (for the most part in local cafes). Michelle shows how to venture your creative side out of the comfort of your home and skyrocket your artistic side with drawing sketches.
Another fun online course created by Michelle Tabares is “Alternative Inking: Go Beyond the Brush and Pen”. You’ll learn about alternative tools that can be used for drawing techniques and approaches. She reckons that with toothbrushes, DIY tools, or even cotton balls you can make an interesting and intricate effect making your art. Micelle has even more great art courses on Grinfer, so check her out!
Tip #3. How to market your business online with YouTube and no budget
What can be the best online marketing for small businesses?
No surprise, YouTube is now the most popular and widely used platform for sharing video content. This is the best way to promote your business because it’s already been named the second biggest search engine (after Google). And it’s not only in the US but all over the world used by top marketing companies.
Launch your marketing campaign ideas and make your presence on YouTube. Use this online platform as a powerful tool for launching your marketing promotions. You can benefit from making “how-to-do” videos, get your free ways to advertise, and share information with your target audience.
A good number of life examples out there when such video content went “viral” creating free business advertising. After that, it gained millions of views and lots of people’s attention. Can you name even better marketing for a small business than that? While people search for a nice how-to video, you can get a good chance to catch their eye and find ways to promote your business. Don’t think that you need to shoot a video with the expensive technology on hand. You can go with your smartphone or a camera and still make an impact. The key here is to find effective business advertising ideas and sale promotions ideas that do the job well.
Want to get some good hints on becoming a YouTube blogger and finding the best ways to advertise your business? Grinfer offers a nice course created by a popular business coach and marketing specialist Kapil Chopra. The course “A complete A-Z guide to learn YouTube marketing” offers online marketing tips and a bunch of useful information for promoting businesses from a beginning to advanced level of marketing promotion.
After taking this course you will be all set for opening and optimizing your YouTube account. You will also learn about SEO techniques and best ways to advertise with them. You’ll know how to optimize your comments and reply to them in bulk, how to maximize your channel’s growth, monetize your account, and gain much more of great marketing ideas. Another benefit of this course is in a lifetime access with just one payment. You also will be receiving the most recent updates about fresh promotional ideas as well as unique marketing ideas.
Tip #4. How to market a new business by drawing interest with online contests
Are there any other ideas of how to promote your business online?
There is one that deals with people who like freebies and free stuff. We all like freebies, don’t we? This psychological feature is often used for business promotions by marketers and you can turn it into a marketing strategy too. Here are some tips on how do it and be on the ball:
- Launch an online contest;
- Use coupon strategy;
- Make reward programs (like “frequent buyer”);
- Launch a client appreciation program;
- Make a customer of the month program;
- Launch free samples give away;
Online contests is one of the most popular strategies for businesses promotions today, which will add to recognition of your business. What else is good about online contests?
- Sales go up;
- More people follow you in social media;
- Interest to your business grows;
- Your email list expands;
- Traffic to your website goes up.
Don’t worry if you’re on a low budget – there are plenty of creative ways to market your business at lower costs and cheap business ideas. You can use anything for a prize from a fancy makeup kit to a custom made T-shirt to draw the attention of your participants.
Just in case, if you want to learn how to get your business on Google My Business listing and use it for marketing promotions, take a course “Google My Business: How To Add Your Business to Google Maps in 2020”. This course was designed by Tricia Belmont, an Internet marketing professional and SEO specialist with 20+ years of extensive experience.
You’ll learn how to get to the top in the Google search listings and optimize your information on Google. She’ll walk you through with step-by-step instructions on how to maximize your Google My Business page.
Once you complete this online course, you will know how to find direct review links, add questions and answers, find and share your map links, how to deal with GMB analytics, and more info to help you with promoting business online.
Tip #5. How to market business by boosting credibility with webinars
What is the cheapest way to advertise your business?
Another good idea for marketing promotion and best advertising for small business can be in hosting free webinars with other businesses. This can be one of the ways to advertise your business for free and potentially provide you with a great source of business leads and give more marketing insights. Also, it will give a great chance to get in one boat with other collaborators and other businesses. All of these will attract new customers, promote business, and increase sales.
This course was created by Sorin Constantin, an online marketing specialist. You will learn about marketing tools, techniques, and free advertising ideas which are used for setting up a real-time communication to drive more sales to your business. After taking the course you will learn how to market a business and sell more with webinars. You’ll learn how to find ways to market your business better and increase profit with a new marketing method.